Prima Materia

Prima Materia brings a more textured and expressive interpretation of concrete to outdoor porcelain design. Inspired by the raw appeal of industrial materials, it combines balanced tones, tactile depth and a strong architectural attitude, creating a surface with substance, character and contemporary versatility.

Ideal for terraces, pool decks, rooftop environments, pathways and hospitality spaces, Prima Materia is designed for projects that want the visual strength of concrete without sacrificing refinement. Its surface introduces a richer material dimension than a minimal concrete look, making it particularly effective in settings where outdoor areas are meant to feel structured, modern and intentionally designed.

Available in 24″x24″ and 24″x48″ sizes with a 3/4″ thickness, Prima Materia allows for flexible layouts ranging from more compact paving schemes to broader, more architectural installations. Its industrial-inspired identity and durable porcelain performance make it an ideal option for outdoor spaces that seek raw material elegance with a refined contemporary finish.